It is imperative that when creating content you keep your voice recognizable to your target audience, for example; when you are offering services that make the lives of a housewife easier. You will be keen to use a voice that is easily accepted with women that both empowers them with knowledge as well as appeals to their sense of humor in regards to family matters. A poor example would be to write a technical piece that only engineers would be able to understand.

Remember that when writing content your goal is not necessarily meant to sell your products or services, you goal is to enthrall and captivate your audience so that they come back for more and more importantly bring their friends and community.

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