When you have a content based website with a large following you may have already started to think about how you can leverage this audience to benefit your profitability.
The simplest way to advertise is to let someone like Google determine which ads to show on your website for you. However, another way that seems to work better is contacting advertising partners yourself of which of whom you have already used or interacted with for your own needs in regards to your niche and asking them if they would like to pay on more permanent terms for a placement on your web site’s real estate.